From: Elizabeth Funmilola Olatunde-Hamilton, writing from Nigeria.

Do you have products with a story to tell, a value proposition for online shoppers?

Do you have specialized goods that could simplify someone’s life or fulfill a specific desire?

And have you considered monetizing that value through your own e-commerce platform?

The truth is, the right product, coupled with a compelling brand message delivered at the right time to the right online customer, can be transformative – for your business and for your buyers.